In the previous article in this series, I mentioned what blog carnivals are and why all new bloggers should be participating in them. In the event that you missed that post, let me review briefly the benefits to participating in blog carnivals:
- They improve your authority
- You immediately get profitable, regular subscribers of your partner blogs
- You get a quick boost of traffic to blog entries
- You get a longer term gain in search engine rankings
What I’m going to review in this article is how you can get the most benefit out of your carnival efforts. Let’s face it, carnivals require time and effort, so you might as well get as much good will and benefit from them as possible. Here’s how you can do just that:
1) Submit your posts early. There will be a submission deadline, but in all likelihood the host already has a good idea about how the article will be structured before the deadline, so you want your post submitted during this early stage.
2) Make the host’s job easy: Learn how to create blog post titles that are clever, and think of two or three strong, compelling titles that can be used for the anchor text in links. Good headings are difficult to craft, so create them yourself. You’ll save the host the trouble and get more visitors from a stronger headline.
3) Follow the entry guidelines.
4) Get organized: Organize the information you enter. Include your e-mail address, name, blog name, article title, article summary, several sample headings, trackback URL, and permalink. Place this information in an e-mail above the full post itself, unless told to do otherwise.
5) Promote: Once submitted, make sure to advertise the event. What goes around comes around, and your aggregate efforts to drive traffic will payoff for everybody in the long run. That’s the point of these carnivals: all participants are sharing subscribers, giving each the opportunity to attract the others’ regular readers.
6) Make sure your blog can handle your visitors: Ready your blog for any traffic spikes that might occur, and optimize the page that the carnival readers will be viewing. You’ll want to target the offers or ads to your audience, provide a very visible subscribe link, and follow-up with at least one week’s worth of strong articles to capitalize on any repeat traffic you might have.
Blog carnivals are a excellent way to bring profitable, relevant, qualified, long-term readers. Use them intelligently and you’ll reap the rewards. But you must be prepared to put your best foot forward. Pick up a good blogs how to if you have any questions on how you can prepare your blog for this kind of traffic.