Whether one should go for a conventional website or the modern blog setup for one’s income generation site is a recurring question. My unwavering answer is: opt for the blog software unless you have a compelling reason to opt for the conventional website setup. Here is the reason:
Why Prefer Blog Software: Blogs were invented for writing personal journals, but the format has become so popular that thousands of people around the world have developed new and highly refined blog softwares that are totally free. These programs offer numerous advanced facilities, user-support from the developer and user-community and also numerous add ons.
What Are Add-ons: Most blog softwares are very versatile. However, the programmers realize that given an opportunity, others can add to the functionality. Thus most blog software offer a facility for “plugins” which are software developed by others and which can be “plugged in” to the original software. These add-ons or plugins are easy to add, and offer numerous facilities.
Which Blog Software: Several free software are available, but I would strongly recommend WordPress because if the ease of installation, ease of use, and the unbelievable range of plugins available totally free. What is more, thousands of free themes are available which means that you can almost always find a theme that suits your purpose.
Which Version of WorPerfect: Each new version of WordPerfect comes with added facilities but the installation remains easy. What is more, even the webmasters control-panel is easy, and has been becoming easier and more user friendly with newer versions. So go for the latest version and download it from www.WordPress.org
Which Add-ons (Plugins) To Use: There are thousands of plugins, and it is better for you to choose them after you have some experience with the blog first. Needs vary and so do the plugins. The WordPress site maintains a good list of plugins.
Which Theme: There are thousands of themes and you can locate them either by going to the WordPress site or through a net-search. However, I wish to sound two notes of caution. First, do not go for the more flashy type of themes because they are slow to load and divert the attention to themselves from the product itself. Second, prefer a normal three-column theme because ads when displayed on both sides give maximum exposure and maximum click-through.
Persist: Please remember that persisting with two to three selected blogs is the key. While you might see click-through from the start, it takes a little time to grow. It takes 12 to 26 months on a well-executed blog for ad-income to cross the satisfactory barrier. Count this time as essential investment. Give another 12 months for it to attain a level that can be called exciting.
Persist and you will surely win!